Even if your company has an in-house communications department, there are likely times when having a little extra help could make a big difference in meeting an important deadline. Or, if you’re a smaller business, occasional assistance with collateral material or company news and messaging will set you apart from your less marketing-aware competitors. In either case, turn to Susan Trabucco for professional, timely delivery of your important company information. Services include:
Newsletters
Does your company publish a regular newsletter, but finds it challenging to get the articles you need from your employees in a timely fashion? “Herding cats” to secure employee-provided articles, working with graphic designers, photo-work and layout, interviewing employees and writing copy are all professionally provided.
Business Plans
Writing a business plan requires more than writing skills – it also requires an understanding of your business. Susan gets business. She has extensive experience as a successful entrepreneur. And, with a background in business news writing and publishing, she is the ideal person to help you develop a business plan sure to get results.
Press Releases/Public Service Announcements (PSA’s)
Free media is one of the most effective means of improving or maintaining your company’s public image. When your company has newsworthy information to share, Susan’s experience in P.R. and media will help you project a positive public image.
Collateral Materials
Brochures, flyers and other marketing tools presented by your company should effectively impart your desired message as well as reflect your corporate image. Susan has the business and marketing experience to develop a marketing message uniquely appropriate for your clients or potential clients.
Ad Copy
Results-oriented ad copy should grab the reader or listener immediately. Susan’s experience writing ad copy for her newspaper clients gives her an edge in assisting your company in this effort. Additionally, she is knowledgeable in identifying graphic elements that will make your message pop!
Opinion
Whether it be for you company newsletter or for an editorial or guest column for submission to a media outlet, Susan can assist you in presenting your opinion in a powerful and professional manner. While your thoughts on a subject may be important, expertly-crafted prose will maximize the power of your words to your targeted audience.
Fun Stuff!
Sometimes it just has to be fun. Copy, that is. So if you need clever, humorous, casual, or zany, Susan loves to let loose, laugh with you, and of course, create a message that your target audience will remember.